News+
7 May 12
Grand Idea for Premiership Cup
The AFL Premiership Cup represents the ultimate prize in Australia’s biggest sporting competition. Eighteen teams play 22 rounds and a gruelling finals campaign for the right to hold this cup aloft in... Read More
4 May 12
Fit for Purporse: Aligning brand and product
CobaltNiche client, The Fitness Generation, recently celebrated their 30th anniversary at an industry function which launched a radically revamped business strategy as well as a new range of contemporary home... Read More
16 Dec 11
Animation: Emotional Communication
If a picture tells a thousand words, can a moving one tell a million? Until recently CGIs (computer generated images) were the most potent way of visually communicating products that don’t yet exist. But... Read More
14 Dec 11
Monitor Arm Re-invented
CobaltNiche previews a new workspace monitor arm developed to take on the market leaders through a host of world-firsts. Our client, is a leader in his field, and was behind the original Häfele Ellipta... Read More
28 Nov 11
Good Things Come in eXtra Small Packages
KeepCup recently introduced its first offspring; a little baby KeepCup called the XS (for extra small). The outstanding success of the KeepCup reflects a totally aligned approach: great idea, ideal timing... Read More
25 Nov 11
Concept Design Revealed
The first stages of product development are where imagination and possibilities cover most ground. Variously known as concept design, front-end or simply ‘design’ this phase of new product... Read More
1 Jul 11
On-line collaborative product development funding
Social product development is an emerging online method of attracting funding and interest for new product ideas. Also referred to as crowd funding, social product development (SPD) allows individuals to... Read More
30 Jun 11
Digital Design Suite
CobaltNiche’s design team have been further empowered by the recent acquisition of the surface modelling software package Alias. With the addition of Alias, CobaltNiche’s comprehensive CAD suite... Read More
17 May 11
A fan of lumescence
This year’s Melbourne DesignEx (April 2011) introduced the Mystery Box Challenge featuring four young industrial designers including CobaltNiche participant, Andrew Beard. Each of the designers worked... Read More
26 Apr 11
Busting the Design Idol Myth
CobaltNiche comment's on the myth of celebrity designers, and how we think real innovation and success comes from a team approach. From presidents to supermodels, famous sports stars to film idols... Read More
