news & blueViews

You Sexy Things

18 June 2005

In this weekend’s special Design & Technology Issue of The Age and Sydney Morning Herald magazines, Nikki Barrowclough (2005, p. 25) reports in “You Sexy Things” that “in a world of rampant consumerism, design is often linked with luxury utensils and hip chairs but, [she] reminds us, good designs are not just pretty, they can change the world.

“Within [Australia], the past 100 years have produced such innovations as the Hills Hoist, the Victa lawnmower, the Holden ute, the Sunbeam Mixmaster and the Dolphin torch. And in the past decade there have been some outstanding local designs such as the Nucleus 24 Contour, otherwise known as the bionic ear implant.

“Brandon Gien, director of the Australian Design Awards, says the ear implant – which won the 1999-2000 Design of the Year award for its makers, Cochlear Ltd – is undoubtedly one of the greatest innovations in terms of international medical products. The same goes for one of this year’s winners, the Samaritan PAD – a miniature defibrillator that can be used to treat anyone who suddenly goes into cardiac arrest. Small enough to carry in a toiletbag, and designed by Melbourne company CobaltNiche Design, it comes with a push button in its centre which literally tells a person how to use it – talking them through the process.”

Source: Barrowclough, N 2005,”You Sexy Things”, Good Weekend The Age Magazine, 18 June, p. 25.