Strategic Branding Design

Branding & Strategy

Strategic alignment of brand promise and product offering through design is essential for successful businesses

CobaltNiche understands the need to apply design strategically to help both large and small businesses succeed. Through a planned and integrated application of product design, POS and packaging design, branding and corporate identity consumers and distribution partners will powerfully and clearly notice and value a product range.

We have helped many organisations succeed through integrated design strategy, including design research, auditting and application through product and branding design. Services include:

  • Design Audits. SWOT analysis of current products and design process
  • Design Research: Benchmarking, Positioning
  • Branding design, corporate identity design, product branding
  • Product Architecture and Roadmapping

If you have an enquiry about strategic development or branding design, please use our Express Proposal form or directly contact Steve Martinuzzo (Branding and Strategic Design Principal) on 61 3 9320 2200.


Based in Australia, Cobalt Niche is a globally focused creative product design and development group. We operate locally as well as Asia, North America and Europe.

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