As a long term client, CobaltNiche has partnered Concave Sports from ‘start-up’ to a point where the company is now challenging major sports-apparel brands. Concave’s flagship product is a high-technology football boot with a patented concave instep developed with CobaltNiche.

One of our roles as a strategic design partner is to think outside the square and use our creativity and technology 'know-how' to suggest new product ideas that add to our client’s business. In this instance, we followed-up our technology development and branding design for Concave with an idea that would help Concave’s distributors communicate the boot’s unique performance.

The KickerTube is an interactive point-of-sale installation where customers can have their kicking speed measured and displayed. Already used in the UK, the KickerTube generates huge customer ‘buzz’ wherever it is set-up. It appeals to the competitive side of Concave’s target customer base; performance-orientated, tech-savvy football players from generation Y/Z. It also reinforces Concave’s proven benefits of delivering greater distance and accuracy.

Mechanically, the KickerTube is designed for quick and portable set-ups typically within shopping centre car parks. Its large, polyester inflatable structure has an integrated ball radar, electronic display and a continuous blower fan to maintain inflation.